We are part consultancy, part analytics house, part sales and marketing agency. We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Innovative Commercial Strategies and Execution

Designing and implementing strategies to drive revenue for rightsholders. more

Rightsholder Representation

Leveraging global relationships to represent rightsholders to the world’s brands through an audience, content and data-led approach. more

How Mercury Insurance Uses Sponsorship As A Barometer Of Success

Auto insurer uses sports and music to generate leads, including a soon-to-be-announced partnership with the Tampa Bay Lightning more

Lidl Takes The Lid Off New Sponsorships

German supermarket chain sponsors Taste of Charlotte to promote U.S. launch with additional deals expected to follow more

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Anheuser-Busch extends status as the most active sponsor of music, while Uber replaces PepsiCo in the number two slot more

The Facebook, Google Digital Duopoly

The digital advertising market is dominated by Facebook and Google, with a reported 85% of new ad dollars going their way this year. Their dominance is based on two things, their scale to reach a massive audience and their data on users to enable targeted ads to them. more

NBA Making TV for Snapchat’s Millions

During the NBA Finals, the league has a deal in place with Snapchat to create exclusive shows for each game. Focusing on behind the scenes footage from the locker room, celebrity and fan reaction, the NBA is telling the story of the Finals to its Snapchat audience. more

Sustainable Brands Conference: Some Big and Not-So-Big Ideas for Sponsors and Rightsholders

As a conference producer, it was a nice treat to join about 2,000 other participants in Detroit for last week’s Sustainable Brands conference and attend an event with no responsibilities other than to listen, learn and share some takeaways. more